Head of Marketing.
Leggett Immobilier, international buyers.
Nicolas
Sardain
Acquisition, data, generative engines.
Context
The team
18 people and a €2M annual budget. Marketing, content, data, production.
Digital
Multichannel acquisition: SEO, portals, email, data.
Content
Editorial and video production, social media, magazine, newsletters.
Method
Measure before scaling. New channels are approached like the old ones: through evidence.
Press
National, regional and trade press. Agency openings, speaking engagements.
Interview, La Maison des Mandataires, March 2024, then Development Director: network results and outlook. Read the interview (in French)
Background
20 years in commercial and marketing leadership. Buying groups and export distributors, then property: at Leggett since 2019, after a first spell in 2004, sales manager, then national development director and head of marketing.
Based
Nouvelle-Aquitaine, France. Works in French and English.