Business development, marketing and digital.
I live in the Charente region of France and hold responsibility for national development and marketing at Leggett Immobilier International.
My career spans some twenty years across international trade, economic development, the equestrian sector and property. I have opened up markets, led teams and delivered projects that bring together sales, communications and digital tools.
At Leggett, my remit covers 18 people and a budget of close to 2 million euros: marketing, content, data and production.
I set the priorities and coordinate these disciplines, in step with the network's needs and its commercial objectives.
Search, property portals, email and CRM: I work on the channels that bring in clients and sustain the relationship with them.
Analysing enquiries and results helps make sense of what each channel contributes, and guides where the money goes.
Editorial and video production, social media, magazine and newsletters: I lead communications aimed at both French and international audiences.
The task is to hold a consistent identity while respecting what makes each market particular and each team distinctive.
Measure before generalising.
I set data against feedback from the field to decide what to continue, change or stop. New tools, artificial intelligence in particular, are approached first through concrete uses and tests.
At Nordlinger Pro, from 2006 to 2009, I launched the export division and opened markets in Europe and North Africa, working with specialist DIY and nursery retail chains.
At DIMOS, from 2010 to 2012, I opened Germany, Austria and central Europe: recruiting and managing sales agents, negotiating with specialist distributors, preparing grant applications and handling standards work with local institutions.
As a development officer at Calvados Stratégie from 2012 to 2015, I designed inward investment and place marketing strategies, approached companies and ran networks of public and private stakeholders. The equestrian sector was among the industries I followed.
As sales director of Equip'Horse from 2015 to 2019, I led the strategy for France, export and web, with sales, marketing and e-commerce teams, serving trade and consumer customers alike.
After a first spell at Leggett from 2004 to 2006, I rejoined the network in November 2019.
There I held roles in sales management, then in national development and marketing. That path connects business development, supporting teams and winning clients, across French and international markets.
From 2020 to 2024, I founded and co-led Ouest Normandie Équitation, a physical shop and e-commerce site in the equestrian sector, run alongside my salaried role. The venture has since been wound down.
I am currently preparing to launch an independent consulting practice focused on helping companies with export strategy, alongside my role at Leggett.
Some twenty years opening markets, building sales teams and developing client relationships, in France and beyond.
Originally trained in international trade at IUT Angoulême and the University of Poitiers, I have also lived three years in England and Germany. French mother tongue, English fluent in professional use, German in both speech and writing.
Observe, understand, give form.
Photography, music and writing hold an important place in my personal world. I write about the shifts I observe in my own field, from marketing to property, from digital to artificial intelligence, as well as those running through society more widely, with a particular interest in ideas, representations and symbols.
I also like giving ideas a concrete form: an image, a text, an interface, a tool or a digital project. This site grew out of that same wish to understand, to experiment and to build.
Interviews, analysis and quotes on property, business development and international markets.
Le Figaro Immobilier
Quote
On the growing appeal of waterfront homes and how proximity to the sea lifts their value.
La Maison des Mandataires Interview
Leggett's 2023 results, the prestige market, digitalisation and artificial intelligence.
Couleur Forez Mag Quote
On property demand and the network's local and international positioning.
Normandinamik, CCI Normandie PDF
On building Equip'Horse's export strategy and its network of distributors.
